Chris Avore, smiling, arms crossed, in a navy t-shirt.

Chris AvoreNew York City Design and Product Leader

Design leadership for products that can’t afford to be wrong.

I lead design at Diligent, where I’m transforming the design function that drives a governance, risk, and compliance portfolio into an AI-native innovation engine. Previously, I’ve led large teams at Northwestern Mutual, Meta, and Nasdaq.

At a glance

Diligent, 2024–
VP & Head of Design. [DECIDE: canonical team size] across 4 business units and 5 countries; 5 directors.
Northwestern Mutual, 2021–24
VP & Head of Design. Scaled the org from 60 to 120+.
Meta, 2020–21
Product Design Manager, recruiting platforms.
Nasdaq, 2011–18
Built the UX team from 1 to 35. 32 patents.
Author
Liftoff! Practical Design Leadership (Rosenfeld Media, with Russ Unger).
Founder
VibeSharing, a home for AI-generated prototypes.
Research, accessibility, content
[DECIDE: one concrete line each. A research practice I set up, a WCAG standard adopted across N products, a content design hire or guideline.]

Selected work

Case study01 / 05

Making the agentic vision visible

Organization
Diligent
Years
2025–26
Focus
AI strategy · Prototyping · Design leadership

The situation

Diligent wanted to go all in on AI. Engineering-led pilots had stalled, and the plan was a Word doc of use cases nobody could picture, estimate, or sequence.

What I did

I reframed the brief: users shouldn't have to learn to ask AI better questions; the system should already know the question. When a director resigns, the product should know the seat is open, which bylaws apply, and who's qualified, then surface the next step. I stopped writing decks and built a working prototype myself, then put one designer on each use case and held all six to one system across three surfaces: a command center, agents embedded in existing products, and Teams/Slack.

What changed

  • The CEO, CTO, and BU leaders committed.
  • Product could scope and engineering could estimate.
  • It became a two-track roadmap of twenty initiatives.
  • We showed it onstage at Diligent's April 2026 customer conference.

What I’m still asking

On 0-to-1 work, is cross-product consistency a hill worth dying on?

Case study02 / 05

Modernizing the flagship

Organization
Diligent Boards
Years
2024–25
Focus
Redesign · Information architecture · Enterprise

The situation

Boards is the system of record for corporate governance, used by roughly 70% of the Fortune 1000. Diligent charged a premium the product didn't look like it earned, and any change risked disrupting power users who open it a few times a year.

What I did

I took direct ownership: ran the client interviews, owned the information architecture, and chose the visual direction. I made two contrarian calls. I shipped the visual redesign first and held the IA work ~90 days. And I built for the legacy product clients actually used, not the next-gen one, so the modernized old product leapfrogged the new.

What changed

  • [DECIDE: which outcomes are cleared for public use. See brief §3 Work 2 and §5.]

What I’m still asking

A better destination doesn't make change easy. How do you get teams to ship early and imperfect when it's never been the norm?

Case study03 / 05

The design system as AI infrastructure

Organization
Atlas
Years
2025–26
Focus
Design systems · MCP · AI infrastructure

The situation

If AI coding agents are going to build UI, the design system has to be something they can read, not a Figma library people forget to open.

What I did

I ran Atlas as a product. We shipped a production MCP server that serves tokens, patterns, and components to engineers and AI agents, with Figma-to-code parity on semantic tokens. I set code-level adoption governance: a drift taxonomy and an exception-by-approval model for custom components. When designers left other teams, I routed backfills to Atlas instead of asking for new headcount.

What changed

  • 85% of engineers use the Atlas MCP server; daily usage is up 20× since launch.
  • 88% of calls are agents pulling live Atlas data.
  • 58 production-ready components in design and code; 12 native AI patterns shipped in 2026.
  • Light and dark themes adopted across 12 products in four business units.

Case study04 / 05

Leading an org through AI, honestly

Organization
Diligent
Years
2024–26
Focus
Org design · AI adoption · Leadership

The situation

"AI first" was a goal everyone was evaluated on and nobody had defined. Designers didn't know what it meant or how they'd be judged, while the industry was busy announcing design layoffs.

What I did

I defined what AI use looks like at every level, from junior to staff. I wrote a triad playbook with product and engineering that treats AI prototypes as hypotheses, not proof, and makes clear when design enters the work. I built a readiness model: six systems (design system, AI infrastructure, workflow and deployment, triad accountability, track record, customer readiness), each rated 0–5, where the weakest sets the ceiling. And I measured the gap instead of assuming it.

What changed

  • We replaced opinion with a shared scorecard.
  • AI gives design teams 50–70% gains upstream (discovery, ideation, first drafts) but close to none in final design and handoff. Net, end to end, it's about 25–30%.
  • Gross isn't net, and the last mile is where the gains stop.

What I’m still asking

Whose infrastructure, remit, and responsibilities have to change once the whole org works this way?

Case study05 / 05

VibeSharing

Organization
Founder
Years
2026–
Focus
Founder · Product · MCP

The situation

Building prototypes with AI got fast. Sharing them didn't: screenshots pasted into FigJam, nobody sure which link was current, designers pinging stakeholders by hand.

What I did

I designed and built VibeSharing on nights and weekends with Claude Code: one version-aware URL per prototype, feedback pinned to versions, stakeholder alerts on new versions, gated external sharing, and a published MCP server (listed in the official MCP registry) so AI coding agents can deploy and pull design-system templates directly.

What changed

  • 100+ prototypes deployed since launch across multiple product workstreams.
  • It's also how I learned what my teams are actually up against when they build with AI.

Earlier work

Northwestern Mutual, 2021–24

Took over a 120-person org with 36% annual attrition and low partner confidence. Rebuilt the operating model, leadership bench, and design KPIs. Attrition fell to [DECIDE: 3 people or a %]; engagement survey participation +44%, strategic clarity +46%.

Programs my org partnered on: the Planning Experience reached 90% advisor adoption and 30,000+ plans in its first 90 days; accelerated underwriting cut issuance from four weeks to three days (MIT Sloan Management Review, March 2023); the mobile redesign grew MAU 20.3% YoY.

Balancing vision and delivery in a flagship mobile redesign
Field Experience Blueprint

Meta, 2020–21

Led design on a 0-to-1 recruiting effort: recruiters were sharing candidate PDFs in open Workplace groups. A structured, native sharing flow cut posts with file attachments from 23.9% to 4.2% in 30 days, without hurting sourcing or hiring metrics.

InVision, 2018–19

Co-authored The New Design Frontier, InVision’s study of design maturity across thousands of companies, and co-developed the Design Maturity Model that came out of it. Ran executive workshops for Netflix, American Express, and Boeing.

Nasdaq, 2011–18

Built the UX team from 1 to 35, leading experience design for governance, compliance, and trading platforms behind 27%+ of company revenue. Credited on 32 patents.

Before 2011

Independent consultant for Merck, FINRA, National Geographic, the National Park Service, and the Department of Defense.

How I lead

Clarity

Saying what good looks like, and what it doesn’t. Being direct about what design can and can’t do. When strategic clarity isn’t there, building it for the team instead of waiting for it.

Consistency

Being the same leader on good days and bad.* Not moving the goalposts on quality. Building the same kind of partnership with everyone, not just the people I click with.

Curiosity

Asking how something came to be before reacting to it. Changing my mind when the evidence warrants. Asking more questions than I answer.

*or try to

People I’ve grown

The part of the job I’m proudest of is the people. At Diligent I started a manager apprenticeship program so we could grow leaders from inside, and the Boards team went from one designer to a bench of two directors, two senior managers, and an apprentice manager. At Northwestern Mutual, attrition fell from 36% to three departures in a year as we rebuilt career paths. [DECIDE: names and permission. People I’ve managed now lead design at [company], [company], and [company].]

One thing I got wrong

[DECIDE: pick the story. What I believed, what happened, what I do differently now.]

Writing & speaking

Chris Avore speaking on a stage lit in magenta and blue, in a blue sweater and jeans, standing behind oversized concrete letters, with a laptop on a table to his right.
[DECIDE: photographer credit and event]

Speaking since 2010: 24+ conferences in 10 countries.

Book a talk

AI, Anxiety, and Actual Impact: Leading Design Teams Through the AI Era. Most recent delivery: Design Leadership Summit, Budapest, October 2026.

[DECIDE: two-sentence abstract, and slides if available.]

Essays

  • Mastering Behavioral Interviews by Austen McDonaldDecember 2025

    McDonald's book guides product development professionals of all disciplines and experience levels to craft, deliver, and own their narratives, upleveling how they communicate to future peers and leaders.

Earlier talks

  • UX Lisbon 2023. Redesigning the design org you inherit: revisiting the structures, roles, and rituals of an existing team so people can grow and do their best work.
  • Design Success in Turbulent, Ambiguous Spaces [DECIDE: venue and year]. Practices leaders can use with business, product, and engineering partners when nothing is predictable.
  • IA Conference, Interaction, Leading Design Festival London, Design Leadership Summit Toronto, IxDA South America, UXDX, Confab, MX, UX Week.

Liftoff! and other publications

Cover of Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You, by Chris Avore and Russ Unger. A graphic coffee mug with a black number 1 on pink and light blue panels.

Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You, with Russ Unger (Rosenfeld Media, July 2020), foreword by Kim Goodwin. A practical guide for new and experienced design managers: hiring and scaling teams, developing careers, why diversity matters to the business, and establishing design’s place in the organization. It includes a step-by-step design charter workshop (Chapter 8) and ways to bring executives into common UX activities to build influence (Chapter 15).

[DECIDE: Jesse James Garrett blurb text; verify any other endorsements against the printed book.]

Rosenfeld Media book page
[DECIDE: Rosenfeld podcast episode link]

Also: The New Design Frontier (InVision, co-author); a case study chapter on Nasdaq IR Mobile in Successful User Experience: Strategies and Roadmaps (Morgan Kaufmann).

Contact

avore@erova.comLinkedInRésumé

Based near the Jersey Shore, a ferry ride from Manhattan.

Elsewhere: Scratchpad of prototypes and experiments, all writing, erova.com.